The river is frozen but the lights are glowing. Purple and Gold for the Minnesota Vikings.
The newly re-lit Grain Belt Beer sign turns purple to celebrate Vikings playoff weekend.
Just across the Hennepin Avenue Bridge from downtown Minneapolis is the neighborhood affectionately known as "Nordeast", where the classic Minnesota beer, Grain Belt, was once brewed. The iconic sign was recently re-lit with LED technology and was celebrating the Minnesota Vikings this weekend by turning purple.