The iconic Grain Belt Beer sign is lit in purple to celebrate the Minnesota Vikings' playoff run - and is perfectly reflected in the calm winter water of the Mississippi below.
The 35W Bridge diplays the colors of the Philadelphia Eagles, winners of Superbowl LII in Minneapolis.
Just across the Hennepin Avenue Bridge from downtown Minneapolis is the neighborhood affectionately known as "Nordeast", where the classic Minnesota beer, Grain Belt, was once brewed. The iconic sign was recently re-lit with LED technology and was celebrating the Minnesota Vikings this weekend by turning purple.